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#12

PARADE OF ALL THE FEELS
MUSEUM OF CONTEMPORARY ART OF TORONTO, 2021.




Design: Common Accounts.
Commissioned by: Museum of Contemporary Art of Toronto.
Also Commissioned by: Yale University, Perspecta Journal.
Fabrication: CTRL-X, McWood, Walsh Plastics.
AR: Mingus New.
Sponsored by: Acción Cultural Española (AC/E).








Photo by Common Accounts, 2021.


Here, both/and is the feeling. Floats and vessels and gadgets and wheels have hit the pavement—digital and otherwise. These are the engines that drive us and the gears with which we steer. The great online is the great outdoors, as you well know. The world has doubled, tripled, multiplied by the explosion of pixels, portals, and platforms. Where there are clicks and bytes, there are also bricks and mortar. Vroom Vroom! Don’t miss out. Find your tribe.



Parade of All the Feels takes the form of an architectural model of a parade float. Parades have been a motif in our work as they observe cities through massive spectacles and public situations. This installation is an architectural expression of the contemporary phenomenon of feelings-as-facts. It is part of a more extensive series of floats, including A Parade of Healthy Oceans, Solar Anxiety, Cancelled Personalities and Uncomfortable Memes. Equipped with miniature video screens, lights and encased in an acrylic dome, Parade of All the Feels considers the niche ecosystems that form a society of radically independent pluralities, and positions public ceremonies like parades as pragmatic tools for city-building.



This newly commissioned work builds on Common Accounts ambition to offer a glimpse both five seconds into the future and into the rearview mirror of the immediate past.



Photo by Toni Hafkenscheid, 2021.



Photo by Toni Hafkenscheid, 2021.



Photo by Common Accounts, 2021.



Photo by Toni Hafkenscheid, 2021.



Photo by Toni Hafkenscheid, 2021.



Parade of All the Feels, Common Accounts, 2021.





© Common Accounts / 2022 / hi@commonaccounts.online